Optimal ordering and pricing strategies in the presence of a B2B spot market
نویسندگان
چکیده
منابع مشابه
Optimal ordering and pricing strategies in the presence of a B2B spot market
In the current paper, we examine the effect of a B2B spot market on the strategic behavior and the performance of a reseller who continues to use the traditional channel while participating in a B2B spot market. We analyze the case in which a risk-neutral reseller faces an additive or multiplicative demand function and identify sufficient conditions under which the optimal order quantity and re...
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ژورنال
عنوان ژورنال: European Journal of Operational Research
سال: 2012
ISSN: 0377-2217
DOI: 10.1016/j.ejor.2012.03.017